Montero Lamar Hill, a well-known rapper better known as Lil Nas X, created and recently released his “Satan Shoes” to solicit publicity by stirring up controversy.
He created a music video titled “Montero (Call Me By Your Name)” to coincide with the promotion of his “Satan Shoes.” In the music video, Lil Nas X uses Satanic imagery with the song “Montero (Call Me By Your Name.)” Opening with a Garden of Eden atmosphere, Lil Nas X, an openly gay rapper, has sexually charged foreplay with a half-man/half-snake creature. Soon he is dropped from heaven. He falls until he catches a stripper pole that takes him straight down to hell, where Satan is. Lil Nas X visits with Satan, gives him an erotic lapdance, then he kills him by snapping his neck. He takes the devil’s crown of horns to place upon his head, and it appears that he stole Satan’s powers.
MSCHF x Lil Nas X "Satan Shoes"
-Sole contains 60cc ink and 1 drop of human blood
-666 individually numbered pairs
-Releasing 3.29 at 11am ET pic.twitter.com/YHqhc7nPBu
— JustFreshKicks (@JustFreshKicks) March 26, 2021
The hell-raising sneakers start with a pair of Nike Air Max 97 that retail for approximately $170. But Lil Nas also partnered with a creative arts company in Brooklyn, MSCHF, to create the Satan Shoes. The sole's air bubble is now filled with 60cc red ink and one drop of real human blood.
When the limited edition shoes were released on Monday, each of the 666 pairs of revised Nike Air Max shoes, priced at $1,018 each, completely sold out. The shoes are individually numbered up to “666,” adorned with a pentagram pendant and inscribed "Luke 10: 18-20," a bible verse describing Satan’s fall from heaven.
me and the gang at the lil nas concert when outside open back up pic.twitter.com/fW1yZuPnCJ
— sonic (@xomarajs) March 30, 2021
MSCHF is known for creating controversial products. The company confirmed that the hell-raising shoes contain a drop of human blood — drawn from MSCHF’s team members.
A company spokesperson for Nike, an Oregon-based company, advised that they “filed a trademark infringement and dilution complaint against MSCHF today related to the Satan Shoes. We don’t have any further details to share on pending legal matters," the statement read.
— JAYVIEWSPIRITS (@JayViewHz) March 30, 2021
"However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike's approval or authorization, and Nike is in no way connected with this project."
A spokesperson advised the Associated Press in a separate statement that Nike intended to “stop the release of the Satan Shoes.”
The lawsuit aimed at MSCHF Product Studio accuses them of altering its trademarked shoes without permission. "In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes based on the mistaken belief that Nike has authorized or approved this product," the lawsuit says.
Lil Nas X was not named as a defendant in their suit.
"We don't have any further details to share on pending legal matters," Nike said. "However, we can tell you we do not have a relationship with Lil Nas X or MSCHF."