https://www.abc.net.au/news/2019-09-23/how-much-is-a-prayer-worth-univer...
According to this article, Christian disaster victims value "thoughts and prayers" from Christians at $4.36 per mumble, while non-believers would pay $3.54 to prevent a Christian praying for them.
I'd like to nominate the research for an Ig-Nobel prize.
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